Monday, January 20, 2014

Germany December 2013

After the 2010 crown, Smart is again the Best Selling EV in Germany

Slow Lane Edition II

With 712 plug-ins sold in December, the German EV market still hasn't grown the way it would be expected, with the full year sales reaching 6.711 units, growing just 4% regarding the year before.

The BMW i3 (90 units sold) failed to reach three digit sales and ended the year in #5 YTD, with only one model to register decent sales, the Smart Fortwo ED, which deservedly earned the Best Selling EV title in Germany, selling twice as much as the #2 Renault Zoe.

The #3 was recovered near the finish line by the Nissan Leaf, relegating the Twizy to #4. 

Brandwise, Smart was also the winner with 32% share, followed by last year winner, Renault (28%) and in #3 we have Nissan (13%).

It's hard to predict sales for 2014, but i would go for some 10.000 units/year and (hopefully) the BMW i3 and VW e-Up!/e-Golf will increase sales and will start to outrun Smart.

PlGermanyDec.2013%'12Pl
1Smart Fortwo ED e)3002.146327
2Renault Zoe721.01915N/A
3Nissan Leaf50855135
4Renault Twizy e)25831121
5BMW i3905598N/A
6Opel Ampera1733552
7Citröen C-Zero
27644
8Tesla Model S e)502043N/A
9Volkswagen e-Up! e)751502N/A
10
11
12
13
14
15
16
Mitsubishi I-Miev
Volvo V60 Plug-In e)
Renault Fluence ZE
Peugeot iOn
Ford Focus Electric e)
Chevrolet Volt
Porsche Panamera S E. e)

20
4

5

4
89
73
60
41
35
25
12
1
1
1
1
1
0
0
9
N/A
6
8
N/A
13
N/A

TOTAL7126.711100

e) estimate

Source: kba.de; goingelectric.de

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